Professor Reimer directs the Communication and Cognition Lab. The lab employs psychological methods to test theories about social influence and decision making. Studies in the lab examine decision-making processes in individuals, social groups, and organizations. Professor Reimer obtained a Ph.D. in Social Psychology from the Free University of Berlin and a Habilitation degree in Cognitive Psychology from the University of Basel in Switzerland. Before moving to the US, he worked at the Max Planck Institute for Human Development in Berlin (Germany). His research program has the overarching goal to explore how communication principles facilitate decision making by guiding information processing and reducing information overload. Applied topics include the design of persuasive messages and risk communication.